It always seems impossible until it’s done.
— Nelson Mandela

Born and raised in the heart of two different cultures, Simon appreciated since a very early age how different world-views can illuminate one another. When the time came to train as a coach, it was only natural for him to look through different lenses to discover what was common and what was unique to each coaching approach. Simon is certified in Consciousness Coaching, Clean Language & Metaphors and Spiritual Intelligence.

Consciousness Coaching is a process that enables the invisible to become visible. Like water to the fish, often we are not aware of that in which we are immersed. Consciousness Coaching makes it visible thus returning us to our freedom to choose. A study conducted by Richard Boyatzis demonstrates how with the awareness we have a 50-50 chance of making a different choice; without the awareness the chances drop to 4%. Beyond a number of powerful process, interactions and tools, the uniqueness of Consciousness Coaching lies in its clear and concise Awareness Creations, simple inquiries designed to liberate and empower you.

Clean Language & Metaphors is a powerful tool that supports you to pay exquisite attention to aspects of your experience. Metaphors operate at the intersection between conscious and unconscious mind as well as left and right brain, allowing you to put into words energies and nuances that would otherwise go undetected or remain subconscious. This is known as emergent knowledge. Whilst all coaching approaches have systems to keep in check any ego projections and biases the coach might have, the discipline of clean language acts as a natural barrier ensuring that as a coach I remain invisible, guiding your undivided attention to your inner world.

Spiritual Intelligence is the next step beyond emotional intelligence. The cutting edge addition to the field of multiple intelligences, it provides a skill development framework to support those who are ready and willing to transcend the confines of the ego self and bring the best of the heart and the best of the mind to their every day. Defined as 'the ability to behave with wisdom and compassion whilst maintaining inner and outer peace regardless of the circumstances', increasing Spiritual Intelligence enhances all other intelligences and brings into sharp focus the side of you that knows how to live with courage, wisdom and compassion as you lead yourself in such a way that others will be inspired to follow.

Whether working with individuals or organisations, Simon's coaching sessions combine this knowledge to serve his clients with what is most needed. Click through to the next pages to discover more.


Personal Growth

If you are ready to explore your inner world and see it manifest in success and abundance in your daily life, we are here to support your path, be it a specific area of your life or your all-embracing journey. A thought provoking and heart opening interaction that will hold you on your path to your highest destiny.



ANIMA offers specific coaching support to leaders and their teams faced with the complexity of an event, a project or a decision. We also offer training programs focused on team performance, leadership, and/or change management, available in their standard or customised version to meet the specific needs of your organisation.


Spiritual Intelligence

Courageous. Wise. Authentic. Compassionate. Peaceful. Whether we are religious believers, atheists, or anything in between, it turns out we can agree quite easily on what it means to be a spiritually evolved human being. The more difficult question is, how do we get there? And how can we measure our progress? The practical and empowering framework created by Cindy Wigglesworth offers a powerful way into this conversation.